Profile

The Monzino Group's roots go back to 1750 when Antonio Monzino, the first of a long dynasty, established a workshop for the production of musical instruments in Milan's historical Via Dogana, all'Insegna della Sirena (at the Mermaid's sign). Since then, the Monzino Family has continued to operate in the music Industry showing great flexibility in challenging markets trend.

The secret of having reached the eighth generation, keeping the same core business in the musical instrument and publications for two and a half centuries, is having always made investments in human resources in order to develop the business for continuity rather than searching for strategies that maximize short term results.
Today, the Monzino Family is projected evermore into the future, investing resources in new projects with the objective of covering new areas in the music market. The philosophy that sustains the group's endurance is based on two simple concepts that put the social role of music as the main value of its entrepreneurial strategies. Says Antonio Monzino:

"We work with the awareness of tradition, believing in the Family, in the business and in protecting the values that have always accompanied us. We are dedicated to our core business and we are very passionate about it, and we look at the future with the firm conviction that the challenge of the generational shift has to be built precisely on these well-established values in order to guarantee continuity. We are certain that promoting the knowledge and the know-how in the cultural formation of young people, such as learning to play a musical instruments, is essential for the construction of a new model of sustainable growth."